Can Financial Indicators be used to Measure the Competitive Advantages and Sustainability in Business Companies Listed in Palestine Financial Market?

Marwan J. Darwish, Fathallah A. Ghanem


The aim of this study is to figure out the status of Palestinian industrial and Service Company’s possession of competitive advantages and sustainability. Research sample consist of fourteen companies of which seven industrial companies and seven service companies listed in Palestine Financial Market. Industrial and service companies showed a real challenges in achieving competitive advantages and maintaining their level of sustainability, as VOIC was the leading company in the selected industrial companies followed by JPH, whereas BOP, PIB, and PALTEL showed a healthy presentation towards competitive advantages and sustainability. On the other hand PPI in the industrial companies proved to face serious obstacles that might exit this company from the era of business, while AHC, WASEL, and WATANIYA showed critical issues towards competitive advantages and sustainability in the service sector.  The research found many conclusions both theoretically and practically, the most important as far as the calculated mean average is concern: all companies are trying hard in seeking and maintaining possession of competitive advantages and work on sustainability. While the weak point was in the service companies to achieve competitive advantages and sustaining mechanisms in the market. The research has provide several recommendations of which was the successful and healthy image some companies showed, therefore all companies listed in Palestine Financial Market need to continue on the issues of innovation and entrepreneurship, which leads to the innovation of new services and products which limit the ability of competitors to do with tradition, and to achieve the companies’ ability to satisfy the demand in a timely manner, shaping it to customer need and expectation, especially after customers became the focal point of any industry and his voice should be heard and attained as customers has a reflection on the achievement of revenue and profits that could contribute to companies competitive advantages and sustainability.

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