Advertising Collision in Social Media amid Facebook and Twitter

Kavitha .R

Abstract


Marketers have recognized that social media advertising has an important part of their marketing communication strategies. Also, social media helps the organization to communicate with their customers. Social media becomes part of a person’s life. The relationship between social media and customer decision making present that social media affects advertising attitudes and brand attitude and purchasing intention of customers. It will not necessarily affect customer’s decision making but might possess a mediating effect.

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References


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DOI: https://doi.org/10.23956/ijermt.v6i8.161

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