Market Orientation Concepts of Hoteliers towards Development of Tourism

Murugan S K, Senthilkumar T S


Marketing the products is a common aim of any business man.  When the goods, once produced for the purpose of sales are sold in the respective market at a high rate the marketers are happy and get confidence on the style or pattern or technique they use in sales.  When all the goods are sold, they are able to withstand in the competitive market, as different types of competitions are prevailing in the markets.  Many a time it becomes impossible to sell all the goods produced by the business men.  During these circumstances, asit is a well-known service industry these depend on selling techniquesservices to hotel respondents.  Many services are intangible and some are perishable.  Hence they concentrate on rendering maximum possible services by taking into account the variable which need more concentrations.Hotel industry and tourism are the two sides of a coin.  Both go together, run together, walk together hand in hand will also get advancement.  On the other hand when there is lop sided development, both the industries will get affected. This study brings to light the variousMarket Orientation Concepts of Hoteliers towards Development of Tourism.

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