A Dynamic View of Global Integration and Local Responsiveness Framework

Uyen-Minh Le, Tung-Shan Liao

Abstract


Global-Integration and Local-Responsiveness (IR) framework with four pairs of external environment and appropriate international strategy types has contributed significantly to international business management. Nevertheless, the framework is still incomplete and lacks dynamic features. To deal with such limitations and enhance the theory, this paper, therefore, brings dynamic features regarding both environment and strategy into the IR grid. Under a dynamic capability angle with three steps of sensing, seizing and transforming [30], the dynamic global integration and local responsiveness framework – a new concept building for international business – would be explicated.

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DOI: https://doi.org/10.23956/ijermt.v6i8.119

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